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The premier automotive films and coatings company highlights new Windshield Protection Film, an upfitted Kia concept, an exclusive Tesla program and more.

SAN ANTONIO--(BUSINESS WIRE) -- XPEL, Inc. (Nasdaq: XPEL), a global leader in protective films and coatings, will showcase a wide range of products and new partnerships at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, November 5-8, 2024.

New Windshield Protection Film

XPEL’s all-new Windshield Protection Film is applied to the outside of a windshield, helping to make it more impact-resistant and prevent costly repairs.

Exhibits at SEMA 2024

XPEL’s display will feature a comprehensive selection of automotive protective films and coatings and will spotlight its collaborations with Kia America, Tesla, and more.

1. XPEL and Kia America Partnership

XPEL and Kia America teamed up to protect multiple Kia vehicles at the show, including a 2024 Kia Sorento SUV covered with XPEL’s STEALTH™ Paint Protection Film (PPF), PRIME XR PLUS nano-ceramic window film, FUSION PLUS™ ceramic coating, and more.

This “immersive overlanding” concept, featured in XPEL’s display, includes Kia genuine accessories and aftermarket parts, such as an awning, digital projector, and mobile projector screen, taking traditional overlanding to the next level. Additional Kia Sportage and Telluride vehicles, both protected with XPEL products, will be presented in other booths.

2. XPEL and Tesla Collaboration

XPEL and Tesla will introduce a new product and a special offer. XPEL’s all-new Windshield Protection Film will be demonstrated on a Tesla Model 3, highlighting its impact resistance and repair prevention. This vehicle will also showcase XPEL’s PRIME window film, which offers excellent heat rejection, UV protection, and enhanced privacy.

Learn more about the Tesla/XPEL partnership (U.S.) | Learn more about the Tesla/XPEL partnership (Canada)

*Note: Currently, the Tesla/XPEL program is exclusively for XPEL™ PRIME window film and does not include Windshield Protection Film.

3. Event Highlight: Unique Academy and Will Castro

On Wednesday, November 6, at 3:00 PT, legendary car customizer Will Castro and top students from his Unique Academy will attend. XPEL partnered with Castro on his NYC-based mentorship program, which addresses the demand for auto technicians. This 12-week program includes hands-on training in window film, ceramic coating, paint protection, and business skills, with some lessons from XPEL trainers.

Location

XPEL’s SEMA display is located in the West Hall, booth #52065, at the Las Vegas Convention Center.

About XPEL, Inc.

XPEL is a leading provider of protective films and coatings across automotive, architectural, and marine industries. With a global footprint and a network of trained installers, XPEL is known for high-quality products, excellent customer service, technical support, and industry-leading training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL.”

Contact Information

Steve Janisse
News Makers Media
steve.janisse@newsmakersmedia.com

Allyson Molina
News Makers Media
allyson.molina@newsmakersmedia.com

Source: XPEL, Inc.