Armored and Dangerous: XPEL and BMW Team Up for Rebelle Rally Success
Published On December 3, 2024
XPEL and BMW Team Up for Rebelle Rally Success
You’re a medieval knight, and you’ve just been tasked with an epic quest to slay the dragon terrorizing the countryside. What’s the first thing you do? If you’re like us, you’re probably going to check the quality and coverage of your armor. And, just as a knight wouldn’t face a dragon without a suit of armor, the BMW X3 M50 team at the 2024 Rebelle Rally made sure their vehicle was equipped with XPEL’s advanced protective films to take on the grueling challenges of the daunting race.
This 1,600-mile off-road adventure, known as the nation’s longest all-female competition, demands durability, precision, and grit—not only from the drivers but also from their vehicles. For the second year in a row, XPEL partnered with BMW North America to ensure their high-performance vehicle was ready to conquer the rugged desert terrain and emerge victorious.
The Partnership
XPEL’s collaboration with BMW is a testament to the trust and confidence the automotive giant places in XPEL’s products. Following last year’s successful podium finish, BMW once again turned to XPEL to prepare the BMW X3 M50 for this year’s rally. The vehicle was outfitted with XPEL’s industry-leading STEALTH satin paint protection film, which shields the exterior from scratches, chips, and debris while maintaining its sleek aesthetic. Additionally, PRIME XR PLUS nano-ceramic window film was installed to provide heat rejection and UV protection, keeping the drivers cool and focused under the harsh desert sun. For comprehensive defense, FUSION PLUS ceramic coating was applied to the wheels, glass, and exterior paint, ensuring the vehicle could withstand the punishing elements.
The All-Female Team
At the heart of this effort was XPEL’s talented all-female installation team: Florine Peffer, Elisa Ross, and Morgan Yakiwchuk. Their expertise and precision ensured the BMW X3 M50 was impeccably prepared for the challenges ahead. This team’s work exemplifies XPEL’s dedication not only to innovation but also to empowering women in traditionally male-dominated industries.
“I loved applying a product I truly believe in, for a car brand I am passionate about,” said Elisa Ross, XPEL Designer and PPF Installer. “It’s incredibly satisfying to see it driving through the desert in such a remarkable rally and knowing I played a part in protecting it.”
The Rebelle Rally Experience
The Rebelle Rally is not for the faint of heart. With GPS strictly prohibited, drivers rely on paper maps and compasses to navigate the rugged desert landscape. This year, drivers Rebecca Donaghe and Syndiely Wade represented BMW in the X-CROSS™ Class for all-wheel-drive vehicles. Thanks to XPEL’s protective solutions, the BMW X3 M50 endured harsh elements like rocks, sand, and dust while performing flawlessly.
The team’s resilience and XPEL’s innovations paid off: the BMW team achieved another podium finish, securing third place in the X-CROSS Class. This achievement underscores the importance of top-tier preparation and teamwork in tackling such demanding competitions.
Conclusion
XPEL’s partnership with BMW at the Rebelle Rally highlights a shared commitment to innovation, durability, and empowering women to excel in their fields. From advanced protective films to expert application, XPEL ensures vehicles like the BMW X3 M50 are adventure-ready for even the most challenging journeys.
Ready to armor up your adventure? Visit XPEL.com to explore how our products can help protect your vehicle no matter what challenges you throw at it.